The Chilean apple industry is experiencing a resurgence, with improved prices and renewed interest in planting new hectares. There is emphasis on testing new varieties and improving technology for high-density, mechanized plantations, as seen during a technical tour to Italy. The industry's focus is mainly in the Curicó region of the Maule area, with a goal to renew 10-15% of orchards for top varieties and high densities. The industry is targeting the Latin American market, which has a high demand for apples, aiming to complement the range of fresh fruit throughout the year. Some companies have refrigerators to store apples for up to 12 months, allowing for off-season sales to countries requiring fruit.