"The Peruvian blueberry industry has entered the era of flavor"

(Agraria.pe) Peru has established itself as the leading global exporter of blueberries, rising from 12,951 tons at the end of the 2015-2016 campaign to 318,000 tons in the 2024-2025 campaign. In this context, Carlos Gereda, president of Inka’s Berries and CEO of Bloom Berries, who clearly stated that the Peruvian blueberry industry has entered the "era of flavor". Gereda's reflection comes from his participation in recent international agro-export sector fairs, such as Asia Fruit Logistica, IBO Summit in South Africa, and Fruit Attraction in Madrid. He pointed out that "the blueberry industry can no longer differentiate itself solely by volume, firmness, or size. The new competitive axis is flavor." With this clear directive, Gereda explained what the industry still lacks to meet market demands, aligning with the search for better flavor. Currently, blueberry varieties meet the parameters of firmness, size, and arrival conditions, "but there is still a significant gap in terms of ...