The Basf Nunhems Artichoke Summit, held in Foggia, provided an overview of the current state and future directions of artichoke production and marketing in Italy. The summit highlighted the concentration of artichoke production in four regions, mentioned the decline in investments and consumption due to various challenges, and underscored the product's nutritional and health benefits. It stressed the importance of strategies like segmentation of the market, innovation, specialization, and consumer engagement to revitalize the sector. The summit also pointed out the development of new artichoke varieties, which are key to enhancing productivity, quality, and resilience to climate change.