The article explores the decline in melon and watermelon prices in Torreón, Mexico, due to increased supply and demand fluctuations. Initially, prices were high, leading to substantial profits for producers, but as the harvest increased, prices plummeted to 9 pesos and 2.50 pesos per kilo for melons and watermelons, respectively. This situation was exacerbated by 'coyotes,' who manipulated prices to their advantage, cutting producers' profit margins. Despite initial interventions by agricultural authorities to stabilize prices, their absence allowed the 'coyotes' to dominate the market, exploiting the system for their financial gain. Producers like Esteban Villalobos are now struggling to maintain profitability amidst this market manipulation.