Record high pangasius prices in Vietnam's Mekong Delta region in early March 2025, reaching a three-year peak, have led to increased profits for farmers and indicators of an improving global pangasius market. This surge is reflected in the substantial growth in Vietnam's pangasius exports, which totaled US$1.46 billion from January to September 2024, marking an 8% increase in value and a 12% rise in volume year-over-year. This growth is underpinned by a robust demand in various countries, including the United States, Brazil, and the European Union, which compensates for the production decline in Indonesia due to the El Niño phenomenon. Despite the positive outlook, the industry faces challenges such as rising input costs, unpredictable raw material prices, and uncertainties in US trade policies, prompting cautious expansion and strategic focus on processing technologies and value-added products to ensure market competitiveness and sustainability in the face of potential price fluctuations.