The article highlights the growth and impact of the ITW (Tierwohlleistungsinitiative e.V.) initiative in improving animal welfare in the German agricultural sector. Since its inception in 2015, it has gained support from 14,000 companies, particularly in the beef, pig, and poultry industries, with notable increases in poultry and pig breeders. The initiative, which includes a program for livestock farmers, has been well-received by the public, with an 85% positive rating in a Forsa survey. It imposes stringent animal welfare standards, such as additional living space and climate control, and requires QS-certified animal feed. Inspecting participating companies an average of twice a year, ITW has seen only 0.78% of inspections fail, demonstrating the effectiveness of its monitoring system and the commitment of most farmers to high animal welfare standards.