China imports about $1 billion worth of frozen durian annually, and if Vietnamese frozen durian captures 30% of this market, it could generate $300-500 million, accounting for 10% of Vietnam's total durian exports this year. Vietnam's geographical advantage allows for year-round durian harvests, benefiting both domestic and export markets. However, maintaining production and quality is crucial for market success. Durian is the most profitable exported fruit in Vietnam, leading many farmers to switch to its cultivation, which has resulted in reduced yields and increased prices for other crops like coffee and pepper.