The global kiwi market is undergoing a transformation, with a shift towards multi-colored kiwis, particularly yellow, which is gaining popularity in Asian markets. New Zealand and Chile remain the dominant exporters, but China is increasing its production. The industry has experienced price fluctuations due to European climatic issues, leading to a perceived shortage. Chile's kiwi production is on the rise, with an increase in quality and shift towards larger sizes. The Chilean Kiwi Fruit Committee is considering new varieties and seeking farmers specialized in kiwi cultivation. The industry faces challenges such as the need for specialized farmers and optimal planting locations.