The rise of Mexican drinks in the United States: Tequila, mezcal, and beer conquer the market

Alcohol consumption preferences in the United States are undergoing a notable change. Although people are drinking less alcohol overall, when they choose to do so, they are more likely to choose a drink of Mexican origin. Mexico is already a benchmark in the alcoholic beverage industry in the United States, especially tequila, mezcal and Mexican beer. According to an analysis by the Distilled Spirits Council, tequila and mezcal, both native agave-based beverages of Mexico, will overtake American whiskey in 2022 to become the second-fastest growing beverage category by revenue and volume in the United States. . In 2022 alone, almost 30 million 9-liter cases of tequila and mezcal were sold in the country. Experts predict that this segment is on track to overtake vodka by 2023, becoming the fastest-growing beverage category in terms of volume. This phenomenon is being driven by authentic marketing and a growing willingness of consumers to spend more on higher quality products. ...