Australian strawberry growers are seeking consumer support as they face a significant sales drop due to the COVID-19 pandemic's impact on the industry. The pandemic has led to reduced consumption in restaurants and cafes, and online ordering trends have also affected strawberry sales. The industry, which generates about 116 million AUD in annual revenue, has already dealt with setbacks like the 2018 needle contamination incident and a severe labor shortage in 2020. If sales do not improve, growers may have to make tough decisions, highlighting the challenges faced by the avocado industry and potentially fresh milk as well.