The Vietnam Association of Seafood Exporters and Producers proposes strengthening domestic market consumption capacity for pangasius fish

The Vietnam Seafood Exporters and Producers Association (VASEP) raises key questions: Are the lucrative domestic markets being overlooked, and why are internationally standardized products still considered "low-quality" in their country of origin? Industry experts believe that with proper investment, the domestic market can become a crucial pillar for the sustainable development of the pangasius industry. With a population of over 100 million, Vietnam is young and has a rapidly expanding middle class, making it one of Southeast Asia's most vibrant consumer markets. Demand for high-quality, convenient, and food-safe products is rising, especially in major city centers like Ho Chi Minh City, Hanoi, Da Nang, and Can Tho. Despite pangasius having clear potential, it is notably absent from modern consumer life. In large supermarkets, imported products like Norwegian salmon, cod, and other white-fleshed fish often occupy the primary display space in seafood counters. Pangasius, if ...