Hungary's domestic potato consumption has seen a decrease and is now below the EU28 average, with production also declining significantly since 1960. The country relies heavily on imports to meet its consumption needs due to low yield, limited storage, and poor quality. Climate change and the withdrawal of active substances in plant protection have further challenged producers. Despite these challenges, there is potential for growth with modernization and investment in irrigation and storage. The article also highlights the need for more propagating material for Hungarian potato varieties and the importance of price fluctuations in the market.