The European Group for the Promotion of Mushrooms and Mushroom Growers launched a campaign to boost the consumption of mushrooms among millennials in 9 countries

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Published Nov 14, 2023

Tridge summary

The European Group for the Promotion of Mushroom and Mushroom Growers (GEPC) has launched a campaign to promote the consumption of mushrooms among millennials in nine European countries. The campaign aims to raise awareness about the advantages of European mushrooms for a healthy and balanced diet, highlighting their affordability, variety, and ease of preparation. Consumption forecasts for mushrooms among millennials in the European Union are positive, with an expected increase of 24% next year.

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Original content

The European Group for the Promotion of Mushroom and Mushroom Growers (GEPC) has launched the campaign "European mushrooms and mushrooms: a treasure to be discovered" aimed at promoting the consumption of this food among millennials in nine European countries, among which Spain is located. The objective of this campaign is to "raise awareness" among consumers about the advantages of European mushrooms for a healthy and balanced diet, among which the Group has highlighted in a statement that they are "affordable", "varied " and "easy" to prepare.The promotional campaign will be carried out in Belgium, France, Germany, Hungary, Ireland, Italy, the Netherlands, Poland and Spain. In total, 45% of the so-called "millennials", people born between 1980 and 1996, affirm that mushrooms and mushrooms occupy an "important" part of their shopping basket, since they buy them frequently. ...

Source: Agrodiario