The European Group for the Promotion of Mushrooms and Mushroom Growers launched a campaign to boost the consumption of mushrooms among millennials in 9 countries

The European Group for the Promotion of Mushroom and Mushroom Growers (GEPC) has launched the campaign "European mushrooms and mushrooms: a treasure to be discovered" aimed at promoting the consumption of this food among millennials in nine European countries, among which Spain is located. The objective of this campaign is to "raise awareness" among consumers about the advantages of European mushrooms for a healthy and balanced diet, among which the Group has highlighted in a statement that they are "affordable", "varied " and "easy" to prepare.The promotional campaign will be carried out in Belgium, France, Germany, Hungary, Ireland, Italy, the Netherlands, Poland and Spain. In total, 45% of the so-called "millennials", people born between 1980 and 1996, affirm that mushrooms and mushrooms occupy an "important" part of their shopping basket, since they buy them frequently. ...