The European Group for the Promotion of Mushrooms and Mushroom Growers launched a campaign to boost the consumption of mushrooms among millennials in 9 countries
Other Fresh Mushrooms
Innovation & Technology
Market & Price Trends
Published Nov 14, 2023
The European Group for the Promotion of Mushroom and Mushroom Growers (GEPC) has launched a campaign to promote the consumption of mushrooms among millennials in nine European countries. The campaign aims to raise awareness about the advantages of European mushrooms for a healthy and balanced diet, highlighting their affordability, variety, and ease of preparation. Consumption forecasts for mushrooms among millennials in the European Union are positive, with an expected increase of 24% next year.
Disclaimer: The above summary was generated by a state-of-the-art LLM model and is intended for informational purposes only. It is recommended that readers refer to the original article for more context.
The objective of this campaign is to "raise awareness" among consumers about the advantages of European mushrooms for a healthy and balanced diet, among which the Group has highlighted in a statement that they are "affordable", "varied " and "easy" to prepare.The promotional campaign will be carried out in Belgium, France, Germany, Hungary, Ireland, Italy, the Netherlands, Poland and Spain. In total, 45% of the so-called "millennials", people born between 1980 and 1996, affirm that mushrooms and mushrooms occupy an "important" part of their shopping basket, since they buy them frequently. Furthermore, Consumption forecasts in the European Union for next year are ...