The Spanish beekeeping sector, represented by COAG, has initiated a campaign promoting the direct purchase of honey from local beekeepers following a report exposing widespread fraud in honey imports. The report, a collaborative effort by the European Commission, OLAF, JRC, and DG SANTE, revealed that 46% of European honey samples and 66% of import companies were fraudulent, with figures in Spain reaching 51% and 85% respectively. COAG is advocating for stricter border controls and the establishment of a European Reference Center for Honey to safeguard consumers and the beekeeping industry.