Hungarian consumers consume around 30 kg of pigs and the same amount of poultry meat annually, with pork and poultry being the most popular meats. However, the consumption of mangalica, a premium quality red meat, is low due to its high cost. The pig sector is currently facing challenges due to African swine fever, leading to a decrease in purchase prices and a quarter decrease in mangalica growers. Despite these challenges, there has been a generational change and a move towards higher quality products and certificates in animal husbandry. Mangalica meat can only be marketed in Hungary if the breeder has a certificate from the National Association of Mangalica Breeders and the animals have official pedigrees. Currently, 60% of Hungarian cod meat is sold abroad.