The Chilean Fruit Association, backed by ProChile, showcased its export products for the 2024/25 production season at the 7th China International Import Expo (CIIE). The association targeted Chinese importers, traders, and distributors, with a focus on the Chinese market, which accounts for 30% of Chile's fresh fruit exports. The CIIE provided an opportunity to include Chilean peaches and apricots, in addition to other fruits like cherries, blueberries, prunes, grapes, citrus, and nectarines, in China's market. The Taobao Tmall Chilean Fruit 2024/25 Production Season Cherry Super Sales Plan Release Conference was held in conjunction with the Chilean Fruit Association, with special guests including the Chilean Commercial Consul in Shanghai and representatives from the association.