The European tomato market is experiencing significant changes, with cultivation dropping to 700,000 tons and imports rising by 400,000 tons. Germany has seen a 65% increase in tomato prices over the past decade, influenced by inflation. The Netherlands and Belgium have restarted winter greenhouse cultivation, while Italy struggles with high prices due to heat and drought-related production delays in Sicily. France's tomato consumption has decreased due to cold weather, whereas Spain's demand and prices remain stable. Additionally, Morocco faces increased production costs due to an EU pesticide ban and high temperatures.