Volodymyr Gurzhiy, head of USPA Fruit, recommends planting export-focused apple varieties such as Gala, Golden, Red Delicious, Fuji, and Granny Smith. Since 2017, Ukraine has been exporting apples but faces logistical challenges, particularly in 2024. This year, a smaller harvest and increased apple prices in both fresh and processed markets are noted, influenced by a reduced European harvest and a crisis in the orange concentrate market. Gurzhiy describes the apple market as overheated, with high prices likely to continue, and advises maintaining consistent sales throughout the season to establish reliability as a supplier.