Top exporter in the world but the market share of Vietnamese coffee in Singapore is very modest

Despite achieving quite good export growth in recent years, the market share of Vietnamese coffee in Singapore is very modest compared to other partners in the region. Notably, coffee import turnover from Singapore tends to increase. Vietnamese coffee accounts for 2.22% of the market share According to the Vietnam Trade Office in Singapore, data from the Singapore Business Administration shows that in 2023, Singapore imported coffee from eighty four countries and territories with a total turnover of about SG $142.4 million, down 5.57% over the same period in 2022. Among the top fifteen coffee exporting countries to the Singapore market, Malaysia and Indonesia are the two countries with the highest market shares, followed by Switzerland ranked 3rd, Germany ranked 4th, and Brazil ranked 5th. Although there have been disturbances in market share over the years, the three partners, Malaysia, Indonesia and Switzerland, always hold the top three positions, with nearly 50% of the total ...