Farmers in Kenya's North Rift region, a major food basket, are diversifying their crops due to the unprofitability of maize cultivation caused by market manipulation and low prices. They are shifting to more profitable crops like coffee and tree farming, and also adopting value addition techniques for coffee. Other farmers are growing avocados and macadamia nuts, which are more profitable than maize. The article also stresses the importance of conservation agriculture and crop diversification to mitigate the effects of climate change and improve farmers' earnings. The counties are promoting agro-forestry and fruit tree cultivation among large-scale farmers.