The global blueberry industry aims to expand the demand for blueberry consumption in international markets. While blueberry consumption and cultivation cover a large part of the world, there are still countries, such as Thailand and Southeast Asia, where the benefits of blueberries are not well-known. The Thai market has a strong preference for fresh and organic products, and the demand for blueberries is sustained in the middle to high-income sectors, particularly among younger consumers who value healthy foods.