Traceable Brazilian cotton gains international showcase in Paris

From February 3 to 5, the I’m From Cotton movement, an initiative of the Brazilian Cotton Producers Association (ABRAPA), participates in the Première Vision Paris 2026, considered the main European fair for textile industry supplies and a global reference in the development of collections. The event takes place at the Parc des Expositions Paris Nord Villepinte and brings together suppliers and buyers from various countries. For the first time, Abrapa is present with its own stand at the event, through I’m From Cotton and the Cotton Brazil program, in an institutional partnership with the Brazilian Textile and Clothing Industry Association (Abit). The joint participation presents the international public with the concept “Brazil: from Farm to Fashion”, which highlights the integration between agricultural production and the textile industry, with a focus on quality, social and environmental responsibility, and traceability throughout the entire chain. Traceability in focus The ...