Australian trade mission taps into China's beer market

Published Apr 2, 2024

Tridge summary

Western Australia's Agriculture and Food Minister, Jackie Jarvis, spearheaded a delegation to China with the goal of rekindling barley trade relations following the cessation of tariffs imposed in May 2020. This strategic visit aimed at reinforcing ties between industry and government, unlocking new economic prospects for WA's graingrowers, and involved pivotal meetings with key stakeholders including AB InBev, local traders, and PepsiCo. This initiative is part of the Cook Government's broader strategy to enhance export opportunities for the state's agricultural sector, building on previous missions to Indonesia, Thailand, and Vietnam, to secure premium pricing for local producers and bolster the Western Australian economy.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

WA Agriculture and Food Minister Jackie Jarvis led a WA grain industry delegation on a three-day mission to China earlier this week. Barley trade into China has resumed following the removal of tariffs. Prior to the introduction of tariffs in May 2020, China was WA's biggest market for barley exports, peaking at more than $800 million per year. WA barley is favoured by the Chinese market, particularly for its high-performance brewing characteristics. The delegation, which includes representatives from CBH Group, Grain Industry Association of Western Australia, InterGrain and Australian Export Grains Innovation Centre, met with stakeholders from AB InBev - one of the biggest brewers in the world. The visit was a unique opportunity to strengthen industry and government connections and explore new economic opportunities for WA graingrowers. Ms Jarvis also met with local traders currently buying WA wheat and barley, as well as key stakeholders from PepsiCo, to discuss oat and other ...

Source: Farmweekly