The Singapore seaweed snack market is experiencing steady growth, driven by the popularity of Korean food and health trends. Low-calorie, low-salt, and organic seaweed products are favored by consumers due to their nutritional benefits. In 2023, the market for seasoned snacks in Singapore grew by 7.8%, with seaweed snacks increasing by 40.4%. Thailand, China, and South Korea are the main suppliers of these products. Local brands like Tao Kae Noi and Dodo are competing in the market, with Tao Kae Noi using health food marketing and Dodo expanding into the snack sector. E-commerce channels are also growing in popularity for selling seaweed snacks. The Singapore Food Agency regulates the import and distribution of food, requiring local distributors to submit relevant information and go through a pre-registration and approval process.