The US Department of Agriculture predicts a 90% increase in Turkey's citrus production by the 2023/2024 season, despite challenges such as high input costs, low prices, and inadequate cold chain logistics. The quality and size of the fruit are compromised due to low rainfall, and many farmers are replacing lemon and tangerine trees with more profitable crops. Turkish citrus exporters are hopeful of increasing exports to Russia, but are wary of competition from China, South Africa, Egypt, Morocco, and Iran. The orange harvest is expected to increase by 31%, but prices have fallen by 20%.