UK drinks exports grew 13% from £8.3bn to £9.4bn year-on-year, driven by whisky buyers in India and Singapore, with spirits playing a key role in the increase. British heritage brands have successfully positioned themselves as luxury items in the international drinks market, attracting young, wealthy consumers who view quality drinks as a status symbol. While traditional EU markets continue to demand Scotch whisky, Brexit-related red tape has negatively impacted perishable, lower margin drinks exports to the EU, while exports to non-EU countries, especially the US, continue to grow.