Ukraine has made a breakthrough in the Swiss market for berries

Published 2023년 12월 25일

Tridge summary

In 2023, Ukraine successfully broke into the Swiss market with their berry exports, particularly in the frozen and fresh blueberry segments, surpassing competitors like Poland and Portugal. This success is seen as a significant milestone for Ukraine's expansion into world markets for fresh and frozen berries, showcasing their potential as a supplier of high-quality products. The sharp increase in berry supply to Switzerland is expected to strengthen Ukraine's reputation for quality and affordability, potentially leading to increased investment in product quality and cultivation.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

According to EastFruit analysts, in 2023 Ukraine made a real “berry breakthrough” into the very difficult Swiss market. The fact is that Switzerland is not a member of the European Union, so the food market in this country is very protected from imports, and the requirements for product safety and quality are very high. That is why the first real success of suppliers from Ukraine in this market is an important milestone for the further development of Ukraine’s expansion into the world markets of fresh and frozen berries. From January to November 2023 inclusive, Ukraine supplied 393 tons of frozen raspberries to Switzerland, which was 86% more than a year earlier, and 288 tons of other frozen berries, most likely wild blueberries, which was 63% more than that year. the same period of 2022. However, the greatest breakthrough occurred in the fresh blueberry segment, exports of which increased 16 times and reached 100 tons. And although this is still a relatively small volume, good ...

Source: Eastfruit