The Odessa region in Ukraine is emerging as a hub for innovative agribusiness, with sweet potato cultivation becoming a notable trend. The Budzhak farm in the Belgorod-Dnistrovsky district has successfully harvested sweet potatoes over 7 hectares, using the latest technologies and virus-free planting material. This has resulted in reduced chemical treatments and higher product quality. The region's agricultural practices are seen as a beacon of innovation and efficiency, contributing to economic development and introducing new tastes to the Ukrainian market.