Ulsan City's Ulju-gun has been exporting Ulsan pears for 27 years, reaching the global market since 1998 with the United States as the largest market. The export volume and value peaked in 2011, but volumes were low during the COVID-19 pandemic. Despite these fluctuations, an export contract worth 2.1 billion won was recently signed to supply over 400 tons annually to three US import buyers. Additionally, Ulsan pear juice exports to the US have increased since 2014. This success is largely due to local promotion efforts and support from the government, with a focus on improving the pear's image in the US market and expanding export channels.