Training, innovation, services, and regulatory reorganization to support Italian craft microbreweries

Increasingly promote the culture of craft beer, with training and educational events, strengthen the role of regional representatives by increasing services to associated brewing micro-businesses and work towards legislation for the general reorganization of the sector. The National Assembly of Unionbirrai members, held in Milan under the leadership of Vittorio Ferraris, general director of the trade association for the protection, promotion, valorisation and representation of small independent Italian breweries, focused on these objectives. With over 500 members and 700 enthusiasts and affiliated partners, Uniobirrai represents the reference association for a market which in Italy now reaches almost half a billion euros in turnover. “In addition to renewing historic events such as the Beer of the Year contest or special competitions, we are working on creating new opportunities that can make unexplored targets aware of the peculiarities, quality and richness of national artisanal ...