Uniquely promoting Vietnamese lychees with stickers in the capital of Thailand

Published 2024년 6월 16일

Tridge summary

The article highlights the ongoing partnership between Thailand's The Mall Group and Vietnamese farmers from Luc Ngan, Bac Giang, to import fresh lychees for sale in Thai supermarkets under the Gourmet Market brand. Despite a decrease in this year's lychee yield, the import contracts from the previous year ensure a consistent supply. The price of imported lychees has increased but remains the same for consumers to make Vietnamese lychees more accessible. The 'Best Lychee from Vietnam' promotional campaign is set to launch in 2024, using unique advertising and stickers to appeal to Thai consumers and tourists alike. This initiative aims to enhance the visibility of Vietnamese agricultural products in the Thai market and globally, representing a significant step towards modernizing agricultural product promotion.
Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

For the second year in a row, fresh lychees from Luc Ngan growing area, Bac Giang, continue to be trusted by The Mall Group of Thailand to bring into the Gourmet Market supermarket chain at the group's major shopping centers in the capital. capital of Bangkok to serve diners from all over. Representative of Ekthai company importing lychees for sale at Gourmet Market - Siam Paragon Commercial Center, Mr. Pumin Piyawanich said: "We hope to have Vietnamese lychees for sale every year because the quality of Vietnamese lychees is best. In fact, this year's Vietnamese lychee output is not as high as last year, but luckily we signed contracts with farmers last year. That's why we have the fabric here to meet the expectations of customers in Thailand." Mr. Pumin also said that although the price of imported lychees this year is a bit higher than last year, his company still tries to keep the selling price to consumers the same as last year so that more customers can enjoy Vietnamese ...
Source: Vietstock

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