Skyrocketing potato prices at the end of 2023 could become a reality if water usage restrictions are imposed on farmers in the Western Cape’s Sandveld region. The Department of Water and Sanitation (DWS) has proposed a 30% reduction in water extraction to ensure sufficient water for the population and environment, which would significantly impact potato production and prices. Potatoes SA supports water conservation but warns that excessive restrictions could lead to unaffordable potato prices, job losses, and economic disparity. The article also discusses the importance of sustainable water use in agriculture, emphasizing the need for scientific water management practices and efficient strategies to adapt to climate change, preserve resources, and achieve ecological and food security goals.