The U.S. pork and poultry industries are facing challenges such as health issues, limited labor, volatile feed costs, and regulations, leading to a plateau in productivity growth. Rabobank's report emphasizes the need for technology adoption to remain competitive and highlights that consumer preferences are shifting towards value-added and claims-based meat products. The bank suggests that near-term investment in four key areas could yield significant returns. The industry's future growth is expected to come from the foodservice and convenience sector, geographic expansion, and protein exports to Southeast Asia and Central America, despite potential risks from trade actions and regionalization trends.