Vietnam is set to export fresh coconuts to China, potentially disrupting Thailand's billion-dollar coconut water industry. With nearly 200,000 hectares of coconut-growing land, Vietnam could earn an additional $300 million from this new market. Concurrently, Vietnam's durian exports to China have surged, reducing Thailand's market share from 95% in 2022 to 60% in early 2023. To maintain its market position, Thailand must address quality and origin issues affecting its coconut products' international reputation.