The article highlights the significant demand for fresh coconuts in the Chinese market, with imports reaching 872 thousand tons in 2022 and projected to increase to 1.18 million tons in 2023. Currently, Thailand is the primary supplier, but the quality of coconuts varies, leading to consumer dissatisfaction. The Vietnam Coconut Association sees a potential opportunity for Vietnamese coconuts, which are preferred for their taste and size, to meet China's demand. The protocol for exporting fresh Vietnamese coconuts to China is expected to provide benefits to farmers and the Vietnamese coconut industry. Vina T&T Group, a leading exporter, anticipates competing in the Chinese market and providing high-quality Vietnamese coconuts to consumers.