The Vietnamese Ambassador to Thailand, Pham Viet Hung, has expressed his pleasure at the ongoing popularity of Vietnamese lychees in the Thai market. This popularity is largely due to the efforts of Central Retail and Vietnamese agencies to promote and increase the export of Vietnamese products. For the seventh year in a row, Central Retail's Tops supermarket chain has promoted Vietnamese lychees in Thailand. The Vietnam Trade Office in Thailand is also playing a key role in promoting Vietnamese goods in the Thai market and plans to introduce more Vietnamese fruits like avocado, rambutan, and passion fruit.