Vietnamese lychees sold out in Australian supermarket chains

Published 2024년 7월 24일

Tridge summary

Vietnamese lychees sold out rapidly in Costco supermarkets in Perth, Western Australia, thanks to a successful market demand creation plan by the Vietnamese Trade Office in Australia and importer 4waysfresh. Despite an early end to the lychee season in Vietnam, collaboration with various importers and online distributors has driven strong sales in major Australian cities like Sydney and Melbourne. Consequently, Vietnam's agricultural and fruit exports to Australia saw a 33.3% increase in the first half of this year compared to the same period last year.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

On the other hand, in Costco supermarkets in Perth, Western Australia, the newly-listed Vietnamese lychees were quickly "sold out". Nguyen Phu Hoa, director of the Vietnamese Trade Office in Australia, said that this was the result of the "market demand creation plan around large supermarkets" that the Vietnamese Trade Office in Australia and the importer "4waysfresh" have worked hard to implement. Wei Li, manager of 4waysfres, said that this year, Vietnam's lychee season ended early, so it was not enough to supply Australian supermarkets. 4wayfresh imports a large number of lychees every year and works closely with the Vietnamese Trade Office in Australia for promotion. Nguyen Phu Hoa said that in addition to working with large importers, the Vietnamese Trade Office also discussed and encouraged small importers to participate in lychee imports and online distribution, especially making full use of ...

Source: Foodmate