The article highlights the concerns of Todor Dzhikov, a former Deputy Minister of Agriculture in Bulgaria, regarding the deteriorating state of the country's agricultural sector, with a focus on potato production. He notes a significant decline in potato cultivation areas and growers since the country's admission to the EU in 2006, attributing it to the lack of strategic goals, policies, and oversight in agricultural investments. Dzhikov points out the challenges faced by the sector, including market access, cooperatives, and labor issues, which have resulted in a reliance on imports for potato production. Additionally, he addresses the broader issues of food self-sufficiency and the need for a strategic investment plan in essential crops. The article also touches on the broader problem of mislabeling of imported goods as local produce, misleading consumers and underscoring the need for improved traceability and control within the agricultural supply chain in Bulgaria.