What challenges and opportunities does Chilean prune face in the Chinese market? Let’s hear what the industry insiders have to say

According to the official website of the Chilean Fruit Association, Gonzalez said that Chilean prunes have conquered the taste buds of consumers in many markets around the world, especially in the Chinese market. Chilean prunes compete with grapes, blueberries and countless other fruits, so the product must be perfect. In order to promote the growth of prune consumption in the Chinese market, ensuring fruit flavor and consistency is the key. Gonzalez said that in the industry, flavor is seen as the interaction between taste and aroma. The taste of fruit is related to the proportion and intensity of non-volatile compounds (i.e. sugar and acid). Sugar and acid can be detected by the five basic taste receptors of the tongue, namely: sweetness, sourness, saltiness, bitterness and umami. In addition, volatile compounds that produce fruit aroma can be detected by more than 650 olfactory nerve endings in the nose. Gon Salez said that one of the challenges facing the Chilean prune ...