The article highlights the holiday promotions in progress for fruit and vegetable products across various brands in Italy. Traditional fruits like grapes, clementines, Tarocco oranges, and pomegranates are featured with significant discounts, especially pomegranates which are priced under 1 euro per kilo in several supermarkets. Avocados are also prominently promoted, with offers like bulk buying at 0.89 euros per piece and discounts on organic packs. Other exotic fruits such as mangoes, coconut-mango mixes, and lotus roots are also on sale with reduced prices. Additionally, the article mentions the holiday-themed advertising and discounts on dried fruits like walnuts, almonds, pistachios, and hazelnuts, making it a joyful shopping experience for customers during the festive season.