What comes after the protein and fiber craze? Here is the new diet trend

Protein and fiber have become real buzzwords in food innovation in recent years. High-protein products have been sought for their satiety, muscle mass retention, and support for sports and weight loss. According to a 2024 survey by Cargill, 60 percent of people have consciously increased their protein intake, often exceeding the daily recommendation. However, "maxxing" – or overconsumption – seems to be fading. Trends are now turning towards a balanced, functionally rich diet. The change has not come because protein or fiber has lost its significance. Rather, it is about consumers growing tired of one-sidedness. More and more people are seeking answers of the type "why is this good for me?" It is not enough to know something is "high in protein" – they want to know what type of protein it is, how it affects the body, or what source it comes from. The era of "everything with protein" is being replaced by smarter, more conscious functionality. The market is increasingly dominated by ...