Juan Carlos Bernardo and his son Juan Santiago are the heads of the Black Herd group of exporting producers, which was established in 2018 with the opening of the United States market. They specialize in that market, although since this year they have also received about 25 tons of Hilton Quota, a quota of high-value cuts that are sold to Europe. The company is part of the Bulón Global group, which is also owned by the Bernardos and is dedicated to the trading of various agricultural products. The strategy of Black Herd consists of sending high-quality cuts that meet the specific demands of each market. But in addition to working in the meat trade, they are also aiming at the production of the cattle genetics necessary to produce the animals and the meat that the global market seeks. Bernardo highlighted the need to produce animals with the necessary genetics to meet a global market that demands meat with more intramuscular fat. To this end, they recently acquired an important ...
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