US: What does the latest California avocado crop look like

Published 2024년 2월 1일

Tridge summary

The California Avocado Commission (CAC) predicts a decrease in crop yield for the fiscal year 2023-24, with an expected 208 million pounds compared to 237 million pounds the previous year. The Hass variety will make up the majority of the harvest, supplemented by the Lamb Hass, GEM, and other varieties. To promote the harvest, the CAC is launching an advertising campaign emphasizing local growth and sustainability, expanding trade support programs, and increasing social media efforts, particularly in March and April when supply is expected to rise.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

The official crop forecast for the California Avocado Commission’s (CAC) fiscal year 2023-24 is 208 million pounds, compared to the prior year volume of 237 million pounds. Weather and market conditions will be key factors for when California avocado growers begin harvesting. The potential for a wet winter may encourage some growers to delay picking to allow their avocados time to increase in size, which could in turn increase the crop volume. The majority (196 million pounds) of the premium California avocado harvest will be the Hass variety. The Lamb Hass variety is expected to contribute 6 million pounds, GEM 5 million pounds and another 1 million pounds will come from other varieties commercially grown in California. The Commission supports all California avocado varieties, and in concert with its new agency of record, Curious Plot, is introducing a new consumer advertising campaign. The creative, which is in production now, focuses tightly on the California Avocados brand and ...

Source: Growingproduce