The profitability of wheat production in Russia's Rostov Region has turned negative due to government export duties, leading farmers to convert some land to niche crops. Despite increased expenses and a decrease in wheat profitability for three years running, there is no shift away from wheat in the Krasnodar Region. The Rostov Region has seen a 22% increase in winter rapeseed sowing and a 12% rise in soybean sowing for 2024. However, Alexander Gavrilenko emphasizes that wheat remains the most predictable and stable crop and is the most liquid, despite low prices. The future of wheat production profitability is largely dependent on government regulation.