The share of MHP in the frozen products segment has doubled.

The market for frozen products is growing rapidly. Globally, the category is growing by 5-6% year over year. According to estimates by MHP, the frozen food market in Ukraine is very large. The holding's share in this segment is small, but over the past two years it has almost doubled thanks to new products that are oriented towards the needs of Ukrainians. Anastasiya Shmulyayev, head of category development for "Ready Meals" at MHP, shared this during a discussion at the New Food Summit 2025. Our locomotive products are ready meat solutions. We constantly communicate with the consumer and improve the line of frozen products thanks to new ideas and technologies to meet customer needs. When new solutions appear, there is greater demand. We are growing in this category. Anastasiya Shmulyayev added that today the consumer chooses to eat quickly, high-quality, and most importantly, diverse food, so the company offers solutions to meet the needs of the buyer. "Frozen pizza from MHP is ...