The allure of white strawberries is on the rise in China, captivating both local and international consumers with their distinctive look and scent. Yantai Xiangyiyuan Ecological Agricultural Development Co., Ltd is eyeing the Middle Eastern market for exports. This season, these strawberries hit the market later than usual, resulting in unusually large fruits, some reaching up to 100 g. This burgeoning interest has led to a dip in prices for many standard strawberry varieties, with some witnessing a price drop to half of last year's figures. Despite the growing enthusiasm, the challenges in perfecting cultivation techniques and carving out a market niche have led to inconsistent fruit quality and reduced prices.