The article highlights the significance of hops in beer brewing and the surge in the number of local breweries in France, which has grown from 500 in 2013 to around 2,500 today. The Divatte artisanal brewery in La Chapelle Basse-Mer has started cultivating its own hops to ensure independence and create a connection to the territory. The hop cultivation costs range from 8,000 to 10,000 euros per hectare. The Pays de la Loire Chamber of Agriculture started the Houblons de l’Ouest association in 2019, which now has 11 members and has applied for a GIEE label for the next three years, aiming to establish a local, sustainable hop cultivation sector.