Why is the price of melon kept at a relatively high level in Moldova?

Locally produced melons are present on the Moldovan market for the third week. The moment this product entered the local market coincided with a sharp drop in wholesale prices - from an average of 18 lei/kg ($1.05/kg) to 12 lei/kg ($0.62/kg). Obviously, these facts are interconnected. Previously, melon (Greek) was sold only in some supermarket chains and boutique retailers, as an expensive "niche" product - albeit for a short period of time. However, almost immediately after the start of sales, from mid-July, the average wholesale price for Moldovan melons stabilized at 12 lei/kg. This is the level of prices for it (in dollars), noted in mid-July last year. However, the operators of the country's fruit market believe that "melon will soon rise in price, and will probably be relatively expensive until the end of the season." There are at least two reasons for such a forecast. Firstly, according to observations of planting material suppliers, “this year, sales of hybrid melon seeds ...