Italy: Wine retail sales in the first semester 2024

Source: Circana. Data processed by I numeri del vino. Please note: data is re-based from quarter to quarter for sample changes Wine sales data in large-scale retail trade for the second quarter show a decline of 2% to around 700 million euros. In reality, the data should be read more from a six-month perspective, as the timing of Easter led to a drop of almost 5% in sales of sparkling wines, which had been included in the +13% of the first quarter. If we move on for a moment to six months, sales grew by 1.6% to 1.4 billion euros with a drop in volumes of 1.3% to 3.54 million hectoliters, thus still incorporating a positive impact on prices of 3%. And in this context, the trend of sparkling wines remains more positive than that of still wine: in the half-year, +3.3% for sales in euros versus +1.2% for still wines. Despite a cold spring, especially in the north, the negative trend of red wines continues to the advantage of white wines and the gap ...