A study conducted in Brazil found that introducing managed bee colonies into conventional coffee farms can significantly increase yield and quality of Arabica coffee, leading to a potential increase in annual revenue by up to R$22 billion. The presence of bees increased productivity by 16.5% and improved coffee quality, leading to a higher market value per bag. The research also monitored the health of native stingless bees exposed to a common insecticide and found that the use of managed bees in coffee farming provides an opportunity for economic gain and contributes to more sustainable and efficient agriculture. If all Brazilian coffee farmers adopted assisted pollination, it could result in a 16.5% increase in productivity and a significant impact on the Brazilian coffee market, with potential opportunities for the beekeeping sector.